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John Turturro Stars in 'It's Not Just a Bag, It's a Samsonite' | Travel Unpacked Newsletter

Plus: Gen Z's Impact on Travel Retail

Author

Zihan Lyu
July 24, 2025 • Estimated Reading Time: 4 minutes

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Welcome to Travel Unpacked, your essential newsletter for dominating the digital marketplace landscape as a travel accessories brand.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

MARKETING CAMPAIGN

Samsonite's campaign, featuring John Turturro, employs cinematic storytelling with New York City as a backdrop to connect emotion and practicality, redefining luggage as an emblem of versatility and quality. This approach illustrates the impact of celebrity endorsements and authentic settings to enhance consumer engagement and brand narrative.

TRAVEL RETAIL INSIGHTS

Gen Z's impact on travel retail is notable, driven by a preference for price promotions, aesthetic packaging, and social responsibility. Brands respond with tailored digital strategies and sustainability initiatives, engaging Gen Z through digital content and eco-friendly practices. This approach addresses Gen Z's demand for authenticity and meaningful engagement within the retail space.

LUXURY RETAIL PERFORMANCE

Moncler Group reported a 1% decline in Q2 sales due to reduced tourist spending, affecting Europe particularly.

While European tourism fell, Asia showed resilience with increased local spending, especially in China and Japan, offering strategic insights into shifting consumer behaviors. Moncler plans new initiatives to enhance brand engagement amid global uncertainties.

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC Ecommerce division