Rimowa CEO Hugues Bonnet-Masimbert on balancing heritage and innovation | Travel Unpacked Newsletter

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Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

DESIGN PRIZE CEREMONY

Rimowa CEO Hugues Bonnet-Masimbert on Balancing Heritage and Innovation

Rimowa CEO Hugues Bonnet-Masimbert highlights the importance of balancing heritage with innovation at the Rimowa Design Prize in Berlin, aiming to nurture German design talent. This approach exemplifies how brands can maintain a strong identity while appealing to emerging trends and fostering new talent. Rimowa's strategy underscores the value of leveraging historical strengths to achieve competitive differentiation.

TRAVEL MARKETING

Swipe, Ask, Go: The Extended Guide of the 2025 Gen-Z Travel Funnel

Gen Z travelers increasingly favor a seamless, digital planning process, leveraging platforms like TikTok and ChatGPT for inspiration and itinerary management. This shift is crucial for marketers as it underscores the rising influence of social video, AI-driven booking, and nano-influencers on travel decisions. Businesses must adapt by integrating real-time data and visual content into their marketing strategies to engage this demographic effectively.

BRAND BUILDING

DTC Brands Embrace Storytelling to Boost Loyalty and Achieve Long-Term Growth

Digitally native brands, notably Rothy's and Everlane, are prioritizing brand storytelling over traditional social media ads to foster loyalty and achieve sustained sales growth amid growing competition. This shift highlights the importance of brand identity in consumer retention. For marketing professionals, it underscores the need for long-term relationship-building beyond immediate customer acquisition.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.