Away Taps WNBA Star To Power Growth

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 5 minutes

Travel Unpacked

Here's what's happening this week in the world of travel commerce:
- Away links with Ionescu to fuse sport and travel
- EcoFlow’s new power banks charge fast, fly-safe
- Apple adds crossbody cases, upping hands-free travel utility
- Rare Louis Vuitton hits auction, fueling collectible luggage buzz

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Away announced a multi-year deal with New York Liberty star Sabrina Ionescu, marking the first partnership between a WNBA player and a luggage brand. The collab includes a limited-edition collection in 2026 and SI20 Foundation community initiatives, extending Away’s Liberty team sponsorship. Signal: sports-led brand building moves travel accessories deeper into culture, opening new audience acquisition and content hooks tied to the WNBA calendar.

EcoFlow launched two 27,650mAh, airline-friendly power banks with rapid 20-minute top-up to 80% (with desktop charger), 140W USB-C output, and an app-enabled LCD/magnetic accessory system on Pro X. These specs target mobile creators and business travelers prioritizing speed, thermals, and multi-device charging. For travel retailers and marketplaces, this is a high-velocity cross-sell opportunity and a content-driven upgrade path for on-the-go productivity.

Alo launched six Italian-made handbags, including duffles and roomy totes designed for studio-to-street and travel, priced from about $2,300 to $3,600 and available in limited quantities in select stores. The move signals athleisure’s premiumization into luggage-adjacent accessories with scarcity-led merchandising. Implication: higher-margin travel pieces and influencer-driven campaigns push Alo into the luxury tripwear lane and challenge legacy players.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Apple’s iPhone 17 Cases Add Crossbody Convenience: Apple’s official iPhone 17 cases introduce a crossbody strap and recycled materials, signaling hands-free travel use cases and new accessory AOV lifts for retailers.(More)

Heritage To Auction Rare Louis Vuitton Luggage: A top-tier LV collection hits Heritage’s Oct. 9 sale, reinforcing luxury luggage as a collectible asset class and content lever for premium travel storytelling.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division