Travel Unpacked | Recommerce Goes Mainstream: Db Launches Trade-In Program

Travel Unpacked

Here's what's happening this week in the world of travel eCommerce:
- Tile x Sanrio drops giftable trackers for bags and luggage.
- Antler’s color-matched suitcases aim for higher PDP conversion.
- Air fryer suitcase stunt shows PR can move search demand.

📊 Why Your Attribution Model Might Be Leading You Astray

At eTail Boston 2025, Fospha’s Chief Product Officer Dom Devlin joined leaders from Ahold Delhaize, Fleet Feet and Bonsai to tackle one of marketing’s most expensive blind spots: how brands measure performance across channels.

Too many brands still skew budgets toward the final click - because that’s the only place their reporting gives them certainty, all while under-funding the demand generation that actually drives long-term growth. Fleet Feet’s Tiffany Lee shared how cutting upper-funnel spend for just eight months saw new customer acquisition drop sharply, only recovering once awareness campaigns were restored.

Dom added another layer: the marketplace blind spot. Fospha’s data shows 42% of Amazon sales are influenced by non-Amazon ads - yet most reporting tools treat those sales as “organic,” meaning the channels that triggered the purchase never get the credit. Without that visibility, key growth drivers are left under-invested.

This is where Fospha’s Halo capability comes in - bringing DTC and marketplace sales into one Unified ROAS metric. It allows brands to see the true impact of channels like TikTok, Meta, and YouTube across all revenue streams, not just their own sites, and make confident, evidence-based decisions about where to spend next.

🔎 Read the full session insights to see all the panel’s takeaways on full-funnel measurement and closing marketplace gaps

📥️ Explore Fospha’s Halo Report to uncover how brands like Nécessaire used it to beat their Prime Day benchmarks by 47%

📌WEEKLY MUST-KNOWS

CIRCULAR COMMERCE
Db Launches ‘Lost And Found’ Trade-In and Resale Program
Premium travel brand Db launched Lost and Found, a trade-in and resale program across the EU and Norway enabling customers to return pre-owned gear for resale. It formalizes recommerce operations, opening a new margin pool, LTV lever, and sustainability credential ahead of likely multi-market expansion.

ACCESSORY TECH & LICENSING
Tile and Sanrio Roll Out Limited-Edition Hello Kitty Trackers

Life360’s Tile and Sanrio launched Hello Kitty-themed Bluetooth trackers. The IP-led accessories expand giftable, low-friction add-ons for bags and luggage ahead of holiday and back-to-school. Retailers and DTC brands can leverage co-merchandising, UGC, and bundles to lift AOV.

DTC & MARKETPLACES
YourConsideredTravel.com Debuts Curated Store for Travel Essentials
YourConsideredTravel.com launched an online store spanning blankets, luggage, tags, gadgets, and travel essentials at accessible price points. The verticalized assortment adds a niche marketplace competing for SEO share-of-shelf and affiliate mindshare while opening new wholesale and drop-ship routes. Brands can test incremental distribution and bundling while monitoring margin pressure and channel conflict.

⚡QUICK READS

Antler Updates Stamford 2.0 Luggage Line: Antler’s Stamford 2.0 refresh adds color-matched components—an aesthetic cue that can lift PDP conversion and support price integrity via cohesive “color stories.” (More)

AO.com’s ‘Air Fryer Suitcase’ Sparks Viral Travel Trend: A novelty case designed to carry an air fryer is driving headlines—expect copycats, TSA questions, and short-term spikes in travel-accessory search and UGC. (More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division