The 3 Moves That Decide Who Wins Peak 2025

Travel Unpacked

Here's what's happening this week in the world of travel eCommerce:
- Jetstar adds passport scan and Uber Reserve
- Away runs rare 20% Amazon discount window
- Trader Joe’s mini totes drop with limits
- T+L crowns top-performing international luggage
- Tomtoc tech pouch deal signals modular packing upsell

⏱️The 3 Moves That Decide Who Wins Peak 2025

Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.

👉Watch the video to see the 3 moves

📌WEEKLY MUST-KNOWS

AIRLINE CX TECH
Jetstar Adds Passport Scanning And Uber Reserve

Jetstar launched mobile passport scanning for international check-in and, starting Oct 30, will integrate Uber Reserve for pre-booked airport transfers in Australia and New Zealand with a $10 launch incentive. This compresses check-in steps, reduces data-entry errors for families and groups, and extends the airline app’s role into ground transport. Marketers gain a new partner channel for bundled offers and an owned data touchpoint at a high-intent moment; note regulatory exceptions for Vietnam, Fiji, Vanuatu, and the Philippines.

CHANNEL STRATEGY
Away Joins Prime Day With 20% Off

Away, a historically DTC, rarely-discounted brand, is running a 48-hour Prime Big Deal Days promotion on Amazon at 20% off across select softside and trunk SKUs. The move signals channel diversification and controlled elasticity testing during a mass traffic event. Expect downstream price-matching pressure, affiliate-driven discovery, and a short window to capture new-to-brand customers.

COMMUNITY-LED RETAIL
Trader Joe’s Drops $2.99 Trick-Or-Treat Mini Totes

Trader Joe’s released its Halloween-themed mini canvas totes nationwide at $2.99, limiting purchases to four per person and shipping roughly 12,500 units per store (250 cases). With prior drops selling out by noon and driving resale premiums, the format continues to manufacture scarcity and front-of-store footfall. Travel brands can borrow the playbook: colorways, caps, and timed drops to ignite lines, social UGC, and rapid sell-through.

RETAIL EXCLUSIVES
‘Wicked: For Good’ Soundtrack Rolls Out Retailer Exclusives

Major retailers launched pre-order–only, exclusive variants of the Wicked: For Good soundtrack, each with unique cover art, vinyl treatments, or posters. The multi-retailer, SKU-differentiated strategy drives early cashflow, segmentation by fandom, and retailer co-marketing ahead of the Nov 21 release. This is a blueprint for limited editions and co-branded accessories to boost preorders and margin without broad discounting.

⚡QUICK READS

T+L Names 11 Best Bags For International Travel: Rigorous real-world testing elevates durability and usability signals that marketers can mirror in claims, with picks spanning Dagne Dover, Samsonite and Cotopaxi.(More)

Tomtoc Electronics Travel Pouch Hits $17: Prime Day pricing on a modular, RPET tech pouch spotlights easy add-ons that raise AOV and reduce in-trip friction for travelers.(More)

Trader Joe’s Mini Totes Already Reselling: Early flips at 10x retail validate scarcity-led launches but invite policy caps and counterfeit risk; expect rapid price decay post-sellout window.(More)

Away’s Softside Carry-Ons Win On Flex And Fit: Editor tests cite expandable design and compression systems as conversion drivers for international overhead constraints, reinforcing messaging beyond shell hardness.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division