Premium Luggage Shakeup As Armoir Raises Seed

Plus: Disney And Columbia Present Mickey’s Outdoor Club Collection

Author

Avinash Duggempudi
September 24, 2025 • Estimated Reading Time: 5 minutes

Travel Unpacked

Here's what's happening this week in the world of travel commerce and accessories:
- American Airlines rolls out reusable, eco-luxe amenity kits.
- Béis fuels demand with fall colorways of hero bags.
- Armoir raises seed to target premium luggage middle.
- Amazon primes travel shoppers with early deal drops.
- Gift guides begin shaping Q4 travel tech carts.

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

  • No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

  • Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

  • Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

American Airlines is rolling out refreshed amenity kits for long-haul premium cabins featuring reusable Raven + Lily leather crossbody pouches and upgraded Joanna Vargas skincare. The move blends luxury with sustainability, reducing single-use waste while turning amenity real estate into a branded discovery channel. Premium flyers, airline product teams, and beauty partners are directly impacted as reusable kits set a higher bar for in-cabin experience.

Béis dropped fall 2025 colorways for its hero SKUs, including the Essential Weekender and Tote in maple, burgundy, and black. Seasonal color refreshes on evergreen products drive repeat purchases and urgency, while influencer-led UGC sustains airport and commuter visibility. Competitors and retailers should expect accelerated sell-through on limited hues and adjacent cross-sell opportunities.

Columbia and Disney launched a ’90s-inspired outdoor capsule spanning rain shells, fleece, hip pack, and caps, with family sizing and price points from $40 to $180. IP-led collaborations are capturing multi-generational travel spend and boosting average order value through coordinated family outfitting. Outdoor and licensed-product teams gain a holiday-ready, nostalgia-forward lever for park trips and shoulder-season travel.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

⚡QUICK READS

Amazon’s Early Prime Day Travel Deals: Amazon is discounting travel gear ahead of October Prime Day, likely pulling forward Q4 demand and tightening ad auctions for luggage, trackers, and travel tech.(More)

Sustainable Gear Demand Keeps Climbing: Forbes spotlights recycled and natural-material travel products, reinforcing that clear sustainability claims and certifications on PDPs are now conversion drivers, not nice-to-haves.(More)

Wellness-Forward Travel Apparel Emerges: A Forbes round-up highlights posture-correcting wearables and alpaca fiber socks, signaling momentum for comfort-plus-performance narratives in long-haul and outdoor travel.(More)

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