Travel Unpacked | ROVOS Debuts Modular Suitcases

Plus: Fashion labels turn hotels into experiential showrooms

Author

Zihan Lyu
August 06, 2025 • Estimated Reading Time: 5 minutes

Travel Unpacked

This week, here’s what’s happening in the world of travel commerce:
- Fashion houses embed themselves inside resorts from Bali to Tuscany
- Fresh launches from Delsey, Theragun and more hit summer shelves
- ROVOS unveils modular luggage for ultra-personalized packing

🌟 Editor’s Pick - Incrementality Over Instincts

Stop Chasing Conversions - Start Measuring Real Growth
The path to measurement maturity isn’t about tracking every conversion - it’s about understanding what’s truly incremental.

That’s the focus of Fospha’s new Meta whitepaper, created in partnership with six leading eCommerce brands. The findings reveal what happens when marketers move beyond Last Click - and start building systems that reflect how growth actually happens.

Highlights include:

  • Why Last Click dramatically undervalues upper-funnel marketing

  • Predictive modeling uncovering up to 80% more revenue potential in Meta

  • How brands found the confidence to reallocate budget and scale new channels

  • How combining incrementality testing with always-on measurement completes the measurement puzzle - delivering a holistic, reliable view of marketing impact

As Andy King, Head of Performance Marketing at NBrown, put it:

“It was really insightful to see how much Meta’s impact was being underestimated by Last Click. Fospha’s data gave us a clearer picture of its true value, in the context of our other channels, highlighting opportunities we hadn’t fully recognized before.”

👉 Download Fospha’s Meta Whitepaper to see how leading brands are redefining measurement for 2025.

📌WEEKLY MUST-KNOWS


Ferragamo, Missoni, Christian Louboutin, Staud and Michael Kors are integrating capsules, branded beaches and VIP packages across Rosewood, Ritz-Carlton, St. Regis and other resorts. The move turns hotels into lifestyle showrooms, expanding revenue streams and giving marketers a high-touch channel to capture affluent, experience-seeking travelers.

CREATOR ECONOMY
Brands Double Down on Creator-Led Campaigns
From Ryan Trahan’s sponsored cross-country trek to Abercrombie’s TikTok denim push, marketers are funding story-driven journeys that blur entertainment and commerce. Rising creator budgets—and stricter disclosure expectations—demand sharper attribution models and agile content strategies for travel and accessories brands competing for social attention.

ClickZ is hosting an exclusive drinks gathering on Day 3 of eTail Boston—and you’re on the list.

We’re bringing together some of the sharpest minds in retail and marketing for an evening of cocktails and insider conversations, all just steps away from the event venue.

Wednesday, 13 August | 4:30 PM (Day 3)

📍 5 minutes from the venue (details shared upon RSVP confirmation)

If you’re serious about the next wave in commerce, this is the spot to be.

Spots are limited—grab yours now.

⚡QUICK READS

New Wave of Travel Deals: ABC’s roundup flags fresh launches—from Delsey’s Jeep collab to Theragun Mini—that can fuel limited-time bundling plays for retailers. (More)

ROVOS Debuts Modular Suitcases: The LA startup’s interchangeable panels let travelers remix aesthetics and repair parts, hinting at a customization battleground in premium luggage. (More)

Vogue Ranks Top Luxury Luggage: Vogue’s editor-curated list spotlights consumer willingness to invest in durable, design-led suitcases, reinforcing premium pricing power for heritage and DTC brands alike. (More)

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