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What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter

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Rimowa Luggage Gains Cult Status Among Gen Z Travelers | Travel Unpacked Newsletter

PLUS: MCM and Rawrow Launch Travel Collection

Zihan Lyu

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What Next-Gen Travel Marketing Is About | Travel Unpacked Newsletter

PLUS: The Creative Process Behind Gala-Inspired Aluminum Suitcases

Zihan Lyu

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Why Are the World's Biggest Brands Serving Coffee? | Travel Unpacked Newsletter

PLUS: Brands Are Missing 87% of YouTube's True Impact

Zihan Lyu

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Why So Many Travelers Love Away Luggage | Travel Unpacked Newsletter

PLUS: Brands Doing This are Growing 32% Faster

Zihan Lyu

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Rimowa Doubles Down on Dented Chic With BlackPink's Rosé and Lewis Hamilton | Travel Unpacked Newsletter

PLUS: CASETiFY Takes Off in Style with Customizable Luggage Line

Zihan Lyu

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The Motivations Behind Global Travel in 2025 | Travel Unpacked Newsletter

PLUS: Prove the Impact of Your Brand Investment

Zihan Lyu

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Why “Interest Media” Is Reshaping Travel Marketing | Travel Unpacked Newsletter

PLUS: Away Just Dropped the Cutest Kids Luggage Collection

Zihan Lyu

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TUMI Celebrates 50 Years With Gold Luxury Luggage | Travel Unpacked Newsletter

PLUS: RIMOWA Launches Granada & Verde Collection

Zihan Lyu

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New Survey Unpacks Americans’ Travel Luggage Habits | Travel Unpacked Newsletter

PLUS: Gucci Unveils Exclusive Sunglasses Collection for Global Travelers

Zihan Lyu

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Don’t Put All Your Eggs in One Channel | Travel Unpacked Newsletter

PLUS: Santa Monica Launches AI-Powered Travel Guide

Zihan Lyu

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Tumi levels up travel gear with ultra-light luggage | Travel Unpacked Newsletter

PLUS: Disney’s luggage service makes airport lines optional

Zihan Lyu